From fragmented campaign activity to one agreed operating workflow.
A three-Cycle route to understand how the team works, design the right campaign system, then implement only the scope JustPark has approved.
Target outcome
By the end of November, JustPark has an agreed and tested integrated campaign workflow for Florence's remit, with clear ownership, handoffs, information, reporting and an operational home in Asana.
September
01
Discover
Create an objective, shared picture of how Marketing works today.
Interactive Marketing Structural Map
Ownership and accountability view
Campaign-system and silo inventory
Friction baseline and evidence gaps
Structured AI Context Pack
October
02
Design
Agree the integrated campaign workflow before configuring tools.
Interactive Workflow Canvas
Work Units, Triggers, Inputs and Outputs
Campaign information and write paths
Human, automation and agent decisions
Gated build and migration requirements
November
03
Build
Implement and validate the approved scope in Asana.
Campaign Portfolio and master Register
Reusable Campaign Blueprint
Agreed fields, statuses and views
Native reporting dashboard
Testing, cutover, training and adoption watch
Optional. Exact depth and fixed price follow Design.
THE ENGAGEMENT
Evidence first. Design second. Build only what survives both.
Discovery + Design scope
Florence's integrated-Marketing remit, anchored to one representative campaign and its direct handoffs.
DiscoverSurvey, campaign walkthrough, Structural Map, system inventory, friction baseline, ownership view and AI Context Pack.
DesignWorkflow Canvas, campaign information model, write paths, roles, handoffs, decision controls, migration and build gates.
Boundaries
Wider Departments, custom integrations, data migration and bespoke reporting pipelines are excluded unless separately scoped. Build is not included in Discovery + Design.
Indicative Build options
Build remains optional. Final deliverables and the fixed quote follow Discovery and Design.
Essential BuildIndicative £3,000 + VAT
Portfolio and Campaign Register, one Campaign Blueprint, agreed fields and statuses, one dashboard, realistic testing, cutover plan, procedure, training and bounded adoption watch.
Extended BuildIndicative £6,000 + VAT
Everything in Essential, plus the additional campaign or channel flows, approvals, dependencies, configuration and testing agreed during Design.
What happens next
01Confirm the preferred route, Sponsor and Cycle Owner.
02Select the representative campaign and stakeholder group.
03Provide the campaign-process document and agreed artefacts.
04Confirm the technology stack, procurement and approval route.
Mr. System: issue the final Scope of Work and review the team survey before launch.
Contract route. The Order Form incorporates the Mr. System Master Services Agreement dated 31 August 2026. The Order Form defines this engagement and takes priority where it expressly differs. Each purchased monthly Cycle receives its own accepted Cycle Brief.
Proposal · 27 August 2026